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The Brand

Alejandra Corona

Designer, CEO & Creative Director. 

Alejandra Corona is a young and passionate Jewelry Designer from Venezuela who discovered her passion for jewelry when she was a kid. The brand was founded in 2011 and the worldwide distribution began. While building the brand reputation, she also obtained her psychology degree. In 2017, Alejandra moved to Miami, FL to expand business opportunity. 

Inspired by antiques culture, texture and colors, Alejandra combines all aspects with a trendy touch. From delicate pieces, to one of a kind statement pieces, Alejandra creates timeless collections with different styles. Every jewel is meticulously assembled by hand and crafted with the use of gold plated brass, gold filled & semiprecious stones, providing her customers quality materials.